Marca esportiva no ensino médio integrado: uma possibilidade de estimular o pertencimento institucional

Abstract

Creating the possibility of interaction between members of Professional and Technological Education (EPT), such as, for example, actions that promote school sporting events, can contribute to reducing school dropout rates. In this sense, an applied research with a quantitative-qualitative approach investigated the interest of Integrated High School students (EMI) in school sports activities offered by the Campo Grande Campus at the Federal Institute of Mato Grosso do Sul (IFMS). The objective of the research was to develop a sports brand and a mascot for the IFMS Campo Grande Campus, encouraging students' institutional belonging and the integration of the school community. The choice to develop a sports brand and its personification through the development of the mascot proved to be viable and innovative at EMI as it allowed disseminating the benefits added by the practice of school sports. Although the research does not deal directly with teaching-learning, the project is allocated to the Organization and Memories of Pedagogical Spaces in Professional and Technological Education (EPT) research line, as it relates the organization of pedagogical spaces, inserted through the Education discipline Physics in a school environment, highlighting the importance of school sports as an instigator of the feeling of institutional belonging. As a theoretical reference, the project begins based on the concepts of EPT, the insertion of physical education as a subject in a school environment, arriving at the importance of physical activities for maintaining the health, well-being and academic performance of adolescents. The project has a methodological sequence for developing and validating educational products through a scheme that organizes research stages. To systematize the theoretical foundation that supports the hypothesis that sport is a factor in student permanence and success, a scope review was carried out. A survey with sample characterization was also carried out in the format of an opinion survey to guide the creation of the sports brand and mascot. Afterwards, a test was carried out in the form of a consultation with the internal community to choose between three proposals for brands and mascots created to democratize the final choice. In this way, a sports brand is delivered as an educational product, designed with care not to replace or overlap the official IFMS brand, with the intention of adding values beyond those achieved through simple printing on sports uniforms and flags, in such a way that technical-scientific knowledge is used to add to the new visual element the task of promoting a new look in the sporting identity of EMI students.